The restaurant landscape in 2024 will favour establishments embracing the consumer-driven trends around sustainability, technology, customisation, and experiential dining. By keeping pace with changing demands and industry advancements, restaurants can thrive in the coming years. Those who rigidly cling to the status quo risk falling behind the competition.

In recent years, there has been a noticeable shift of restaurants moving their marketing pounds back to the local level. After nearly a decade of increasing national ad campaigns, brands are refocusing on community-based marketing. There are several factors driving this change.

Restaurants can better attract Gen Z consumers by leveraging technology, designing shareable Instagrammable moments, and curating engaging experiences that go beyond just serving good food.